Rompetrol - Summer Promo (digital)
Context
Rompetrol, one of the largest oil and gas companies founded in Romania, wanted to launch a summer promo campaign to compete with the other players on the market. In line with the new image strategy, that focuses on transforming the brand and the station into holistic energy sources (i.e.: energy also for yourself, not just for your vehicle), we devised a campaign centred on the idea of quality breaks.
Concept
We argue that quality breaks are not dull moments when you do nothing, but opportunities to recharge with the energy that helps you get further.
As a provider of energy, Rompetrol gives you quality breaks that take you further.
We translated the concept in native digital advertising, by bringing customised breaks where Internet users need them. The distinctive visual elements that ties all executions is the | | pause symbol, created with prizes and other elements.
Executions
Below is a small sample of the digital communication campaign that included a landing page, the official Facebook page, Facebook ads, Google ads, web banners, site brandings, WeTransfer, Yahoo, Waze, Digital Outdoor Billboards and a Chatbot.
1. Campaign poster
2. WeTransfer animated background. The ice-creams melt while waiting for the download to complete.
3. WeTransfer live weather feeds. Users can select one of the live cams from holiday destionations, check the temperature and weather conditions and watch as the ice-cream offered as a prize melts under the sun.
4. Facebook content
5. Animated banner on weather site
6. Facebook posts to increase participation in the final days of the competition.
7. Landing Page
